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Permission Marketing and Building a Band of Supporters

First off, permission marketing pertains to delivering relevant and personal messages to people who actually wish to receive them. Marketers realize that getting an individual’s close attention is a...

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Willisms: William Arruda and Personal Branding

Our leader, William Arruda has his own way of speaking – and virtually every conversation with him has a quip thrown in here or there that he uses to make his point. We call William’s quips ‘willisms’....

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Earn the Right to be Heard

Listen to your audience to help your personal branding strategy Communication plays a vital role in the success of your brand. Your customers may not have the same perception about your brand as you...

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Personal Branding Interview for Reputation.com

Here’s an excerpt from my interview about personal branding with reputation.com Think brand development is something that only big corporations do? Think again. Whether it’s a business brand or your...

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Communication Practices Vital to Your Personal Brand

Communication practices to improve your personal brand Communication is something that we do every day. Communication is easy but doing it effectively is another thing. Great communication skills are...

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Keeping Up with Your Social Media Profiles

Increase your social marketing by updating your social profiles Networking is an important part of an individual’s success in the marketing and branding industry. With the development of social media,...

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Proper Grammar is Important in Business Communication

Proper grammar increases your social marketing campaign Effective communication is an integral aspect for any business setup. Management and staff often keep each other updated with the latest reports...

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Enjoy Your Business to Improve Your Business Performance

Enjoy your business to help increase brand word of mouth Many business owners want to improve their business performance in the right way. There are many great tips on how you can effectively improve...

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Personal Branding for Coaches: Part 2 – Expressing Your Brand

Personal Branding for Coaches If you missed part 1, check it out here: Part 1 – Uncovering Your Brand.  It’s important to gain clarity about your brand before you develop your brand communications...

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Entrepreneurs: Are You Doomed to be the Perfect Brand?

Personal branding tips Starting and running a profitable business venture is no cake walk, regardless of the type of business you run. However, there are things you could be doing that are dooming your...

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Strong Brands Avoid Burnout

Burnout is common! There is more work to do and fewer resources to get it done. Here are 3 Tips to avoid burnout. Leadership must care. • Leaders must believe in their employees’ well-being. That...

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Don’t Let This Ruin Your Brand’s Reputation

It was unbelievable what happened! This is a true story. The names have been changed to protect the innocent. I simply have to share how a great company brand was dissed by the employee serving us....

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Don’t Tell People Who You Are, Show Them What You Are About

Let me tell you a personal story that demonstrates this important distinction between show and tell. I lead periodic webinars for coaches and have one coming up this month. At Reach, we have several...

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Are You Committed To Your Personal Brand?

“There’s a difference between interest and commitment. When you’re interested in doing something, you do it only when it’s convenient. When you’re committed to something, you accept no excuses; only...

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Brand Authenticity Opens Doors

When you’re networking, your brand is “on stage.” You’re making connections, focusing on your presence, and collecting business cards. You’re doing great! Now be sure you have a strategy to keep it...

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Be Insanely Transparent

The summer was packed with fun activities and attending social events. As I watched people mix and mingle, I observed how they engaged in conversation. Some seemed to talk, just to talk — and often...

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Incivility is a No Win Cycle

“Learn to be strong but not rude. It is an extra step you must take to become a powerful, capable leader with a wide range of reach. Some people mistake rudeness for strength. It’s not even a good...

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3 B’s to Stay Motivated!

BE  — an Encourager Research shows that 77% of the messages we get every day are negative. Open the newspaper, listen to complaints, watch the news. Much of what occupies our minds is anything but...

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5 Easy Ways to Do it Right- In Gratitude

Stay alert! Or you might miss a blessing. In our hurry scurry world, it’s easy to miss those little things that can make life more meaningful. Someone went out of their way to help you. A stranger said...

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Class is Earned and Learned

People notice more about you than you might think. One of my favorite clients shared, recently, that she was so appreciative of having a boss who walked his talk and was a leader everyone respected and...

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